Rethinking how film lovers remember the movies that move them (or don’t).
While movie apps focus on ratings and reviews, Betterboxd creates a more personal space for film lovers to reflect through guided journaling.
SyedIsraruddin
User Experience Design • Design Engineering
What I do
I design thoughtful digital experiences byuncovering overlooked opportunities ineveryday interactions.
Through research, empathy and carefuliteration, I transform insights into productsthat feel intuitive, purposeful and genuinelyenjoyable to use.
Projects shaped by curiosity, collaboration,
and a commitment to designing with intention.
Betterboxd
- User Research
- Problem Framing
Rethinking how film lovers remember the movies that move them. While movie apps focus on ratings and reviews, Betterboxd creates a more personal space for film lovers to reflect through guided journaling.
View Case Study
Omawe
- Real-time experiences
- Interaction design
Group travel means constant map checks and “Where are you?” messages. Omawe uses Live Activities to make everyone’s progress and ETA visible at a glance.
Case study in progress
Jared
- AI Product Design
- Design Engineering
Returning to a book after time away can feel overwhelming. Inspired by television’s “Previously on...” format, Jared uses AI-generated, spoiler-free recaps to help readers re-engage with their stories.
Case study coming soon
PastCast
- Experience Design
- Data Storytelling
- iOS Design Principles
Most weather apps look ahead. PastCast looks back, letting users revisit historical weather and reconnect with meaningful moments through a nostalgic, personal experience.
Case study coming soon
Transforming passive location sharing into active trip awareness.
Group travel means constant map checks and “Where are you?” messages. Omawe uses Live Activities to make everyone’s progress and ETA visible at a glance.
Helping readers pick up exactly where they left off.
Returning to a book after time away can feel overwhelming. Inspired by television’s “Previously on...” format, Jared uses AI-generated, spoiler-free recaps to help readers re-engage with their stories.
Reimagining the weather app as a tool for nostalgia, reflection and storytelling.
Most weather apps look ahead. PastCast looks back, letting users revisit historical weather and reconnect with meaningful moments through a nostalgic, personal experience.
A little about myself
I’ve been drawn to design for as long as I can remember. When I was seven, I got my first computer and opened Microsoft Word, not to write anything in particular, but to try every font I could find. I was fascinated by how much a few words could change simply through their presentation.
Today, I’m a product designer with a background in graphic design and Software Engineering. I care deeply about understanding the people I’m designing for, then creating experiences that feel intuitive, considered, and, where appropriate, a little unexpected. My technical background helps me understand how products are built and design with real constraints, while my visual background has taught me how to push typography, composition, hierarchy, and the small details that make an experience feel more human.
I’m still early in my career, but that’s part of what makes it exciting. I’m constantly exploring new technologies, interactions, animations, and ways of making digital experiences more expressive. I love getting completely absorbed in a prototype and watching an idea in my head slowly become something real. And seeing people actually use something I’ve designed is still the best part.
Syed.